About us

Your Partner for Brand
Success in LATAM

Timeless Brands brings world-renowned brands to life in the
thriving Latin American (LATAM) market. We specialize in connecting global brands with the region’s dynamic consumer base, offering innovative, growth-driven solutions that foster enduring connections between businesses and their audiences.

/ Learn More About Our Approach //.

Our Unique Advantage

Timeless Brands stands apart as the only licensing agent in LATAM investing directly in location-based entertainment (LBE) ventures. We don’t just represent your brand; we collaborate to create, build, and operate immersive experiences that resonate with consumers.

Brand Representation: We act as trusted agents for global brands, providing a full suite of consulting, marketing, and merchandise development services to help them establish a powerful presence in LATAM.

Location-Based Entertainment: We invest in and operate immersive, interactive experiences that allow consumers to experience brands firsthand, creating lasting memories and deep brand connections.

/ Explore Our Divisions //.

What We Deliver

With expertise in both brand representation and hands-on LBE development, we ensure your brand’s vision is executed to world-class standards. We work closely with licensees to maximize brand impact and optimize financial outcomes, keeping your brand in expert hands and paving the way for growth and success in LATAM.

Our Core Values

Excellence:

We set and uphold the highest standards in every project, ensuring world-class quality in everything we do.

Innovation:

We embrace creativity and forward-thinking solutions to keep our brand activations fresh, relevant, and impactful.

Integrity:

Honesty and transparency are the cornerstones of our business relationships. We prioritize trust and ethical practices with our clients, partners, and team members.

Collaboration:

We believe in working together to maximize potential, whether it’s within our team, with brand partners, or through community engagement.

About our CEO and Founder

Adrián J. Romero

Adrian J. Romero is a seasoned, self-made entrepreneur with over 20 years of experience in building and leading high-performing, multicultural teams across the USA and LATAM. He has a proven track record across multiple industries. Adrian first made his mark by founding one of the top consulting firms in LATAM, Grupo Consultor EFE, where he worked closely with large, publicly traded companies around the globe. His entrepreneurial drive led him to establish California’s first major talent nearshoring company, Cápita Works, as well as ventures in software, food and beverage, and corporate services.

Today, Adrian is deeply committed to Timeless Brands, a company that allows him to bring to life some of the world’s most iconic brands—brands he has enjoyed personally and now shares with his four children. A visionary leader with a meticulous attention to detail, strong work ethic, and hands-on approach to every project, Adrian views running Timeless Brands as both a passion and a calling.